WP Web Design
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A website is only as good as the thinking behind it. These weren’t template jobs — each one started from scratch, built around a real client with a real vision, and handed off ready to fly.
Client
PinPaw
Industry
Pet Tech
Approach
E-commerce store for a smart dog tag product with location app integration — balancing tech functionality with a warm, approachable design.
Tools
Adobe XD · Photoshop · WordPress · WooCommerce
Impact
A product site that made a tech-forward concept feel friendly and accessible to everyday pet owners.
Client
Michelle Villalobos
Industry
Personal Brand / Speaking
Approach
Brand-forward WordPress site and blog built around her voice, content strategy, and speaking business.
Tools
Photoshop · WordPress
Impact
A personal brand platform that positioned her as a thought leader and gave her a home base for her content.
Client
Colombia Games
Industry
Tech Startup
Approach
Showcase site for a Colombian app design and development startup — portfolio-forward layout designed to convert visitors into clients.
Tools
Adobe XD · Photoshop · WordPress
Impact
A credibility-building platform that put a young startup’s best work front and center.
Client
Buydega
Industry
Jewelry E-commerce
Approach
Full e-commerce build with WooCommerce — product catalog, cart, and checkout optimized for a seamless shopping experience.
Tools
Adobe XD · Photoshop · WordPress · WooCommerce
Impact
A fully operational online jewelry store, launched and handed off ready to sell.
THE PROCESS
First, the unglamorous part — servers, domains, WordPress installations, plugin conflicts at midnight, and the occasional hosting provider that tests your patience. Not the stuff that makes it into the portfolio. But without it, nothing else works.
Then the fun part. Translating a client’s vision into something that actually makes sense on a screen. Wireframes that got scribbled on, revised, scribbled on again. Design decisions debated over video calls. Color palettes that took three rounds to get right. You know how it goes.
And finally — the part that actually matters. Handing it off. Not just the files, but the knowledge. Every client got a training session so they could own their site, update their content, and never have to call me because they accidentally deleted their homepage. (It happens. More than you’d think.)